Moving audience opinion with direct message delivery

ASGK Public Strategies has developed the most effective tools to reach our clients’ targeted audiences in competitive public environments. Paid media and direct mail allow us to directly reach the public without the filter of the press.  It is the strongest opportunity a campaign has to present a compelling message in an impactful way to the public at large. We know how to create and deliver advertisements and direct mail pieces that move stakeholder opinion in the desired direction.

Advertising

ASGK has built its reputation on creative advertising concepts that deliver the strongest message in a way that captures the attention of the audience. Moreover, as strong proponents of research to underpin advertising, ASGK works with researchers to craft and refine advertising messages and creative.

For advertising to be compelling with a particular constituency, it must be credible and make a connection with that audience in a meaningful way. In a public affairs campaign, for example, successful issues advertising requires an understanding of how both the public and government officials respond to certain messages. Having developed hundreds of ads for candidates for office and hundreds more "issue ads" seeking to influence policymakers, we have extensive knowledge of what works most effectively.

We specialize in creative concepts that are both genuine and credible. Our firm has won awards (and more important, campaigns) for the television and radio ads we’ve produced, including spots for the Obama for America campaign and dozens of other political and public affairs campaigns. Behind each spot is a meticulous planning process: developing a winning message, utilizing expert targeting, identifying precise audience segmentation, and executing the most efficient media placement.

Using our internal media buying team, we know how to get the right message to the right audience. Our approach to advocacy media buying merges research data with media research and the client’s advertising goals creating a precise media budgeting and buying process.

Direct Mail

In today’s environment, mail is a very effective campaign tool as the world becomes more digital and audiences receive less hard copy mail.  If done well, it can successfully grab audience attention and drive action.

One of the greatest strengths of direct mail is its ability to take a concise, tested message to target audiences with 100 percent penetration. As such, it is an ideal medium for communications to both high-level and geographically concentrated audiences.

The ASGK team has produced mail pieces for every type of campaign – educational, issues and political.  We know how to develop a compelling product that will break through the clutter, reach the audience with a client’s messaging and incite action.

Direct mail is most successful in repetition, making it an ideal mechanism to deliver the most effective messages of a client’s campaign.  Our team is skilled at developing the right mail timeline, flighting and targeting for our clients.