Preparing for tough questions with the right messages

The key to a successful media interview can be as simple as preparation. Collectively, senior leadership at ASGK has conducted hundreds of media trainings on behalf of our clients, including C-level executives, corporate spokespeople and public affairs teams and managers. We understand the echo chamber of elite media and how critical it is for clients to be prepared for a variety of media situations and pressures.We know how to do that, and work with clients to make sure they are prepared to handle the challenging questions that come their way from the media and other probing stakeholders.

ASGK helps our clients anticipate every tough question that could be asked of them in an interview and we help them rehearse answers that stick to the core messaging of the campaign, discussing only what is useful for the campaign and avoiding the rest. Our trainings help our clients face the media with confidence and deliver performances that advance their communications goals.

Because there are few opportunities to gain the public’s attention, message uniformity across all communications vehicles is critical to the success of any campaign. Our message framework ensures that the messages our clients are using are the same in all the various communications tools being utilized in the campaign.

We ensure that our clients have a thorough understanding of the successful messages of their campaign. We prepare our clients to guide conversations in a way that is productive. This includes how to deal with the difficult questions they may encounter during interviews, discussion forums, and public events, enabling them to navigate the environment with appropriate messaging that will dive deeper on the issue without getting caught up in emotional rhetoric.