A strong foundation for winning campaigns

ASGK Public Strategies’ approach to research is precisely what sets us apart from other communications management firms. Because our roots are grounded in politics and policy, we have consistently placed the highest premium on research as the guiding force behind each and every campaign.

At ASGK, we believe that research is the central foundation both for developing and implementing effective message strategies. From the in-depth qualitative and quantitative research regimen we oversaw for the Obama for America campaign, to the dozens of research projects we’ve developed for Fortune 500 companies and complex public policy campaigns, ASGK understands how to put together a research process and use its results to inform the campaign strategy, message architecture and in turn, the tactical plan of action. 

Our team is directly involved in the writing, implementation and analysis of every research assignment we undertake. Together, our staff has participated in more than 5,000 research regimens, including:  

Focus Groups

ASGK has conducted and overseen qualitative research projects for hundreds of clients across a range of industries. We understand the importance of identifying the right participants and geographies for groups in order to gain the strongest insights. Our team is also skilled at leading focus group discussion in a way that pulls out key findings and gets to the core of participants’ perspectives. 

Research Surveys

ASGK has extensive experience conducting online and telephone surveys as a quantitative research tool.  Often, public opinion surveys help to build off the insights gathered in focus groups. Research surveys allow our clients to get a better understanding of the public’s perception of their key issues, and enable us to test the effectiveness of various messages. In-depth analysis of survey results allows us to compare how perceptions vary and messages test across different locations and demographics, whereby our team can target the right audiences for any campaign.